Facebook’s recent announcement of a new marketing product that allows businesses to join Facebook and users to become their fans is according to Facebook representative the Holy Grail of marketing. Lets do a quick reality check to see why this may not be quite accurate.
First, for those who do not know or can’t see [...]

Noka sells extremely expensive chocolate. The brand promise is based on exclusivity and purity of their product. And then this article came out on dallasfood.org questioning their misleading marketing and revealing how these products are actually created. Shortly after it was referred to on Boing Boing and the word-of-mouth quickly stormed on the internet.
It appears [...]

As social interaction is becoming more commonly accepted through online activities by more people there it has also become more urgent for individuals to find appropriate tools that can define their personal identity. In the physical world we have numerous choices for building up identity through appearance, behaviour and how we show support to popular [...]

Chevrolet rolled out a marketing campaign where they invited visitors of their web site to create their own ad for their cars. Since shooting actual ads takes a lot of work and skills it was limited to selecting segments of video and music and adding your own text. Perhaps not very surprisingly large portion of [...]

Joseph Jaffe shares a presentation he gave at Boston Ad Club Symposium which I feel is relevant reading for anyone in the business of advertising and marketing. Check out David Weinberger’s notes as well. For those who work in media that gets their income from advertising this is even more relevant. As the 30 second [...]

Red Tail Media will create new participatory cross-media formats together with leading broadcasting and digital media on the finnish market. These formats allow MTV3 and SubTV viewers build online identity, interact and participate with friends, broadcast and online content and the brands.

The number of hit albums is in a rapid decline. Chris Anderson, editor-in-chief of Wired Magazine has prepared a study by comparing the number of hit albums to total sales by the music industry. He considers any gold or platinum albums in the RIAA database as the hits. We can clearly see from the following [...]

The Economist suggests companies prepare for blog crisis:
The spread of “social media” across the internet—such as online discussion groups, e-mailing lists and blogs—has brought forth a new breed of brand assassin, who can materialise from nowhere and savage a firm’s reputation. Often the assault is warranted; sometimes it is not. But accuracy is not necessarily [...]

Listen to this podcast where Johnnie Moore interviews Jason Korman of Stormhoek and explains how they succesfully used blogs for marketing doubling their sales.

We are proud to announce availability of our first training sessions on Social Media. The training is intended for groups of up to six people and it introduces the basics from reading, analyzing, participating in the online discussions as well as using the technology for company internal communications. We also give extensive look at how [...]