Archive for December, 2005

Merry Christmas and Happy New Year

Friday, December 23rd, 2005

We at Red Tail Media hope you enjoy the Holidays. For us the New Year marks an exciting closing of the first two business quarters on a positive note and we are looking forward into 2006, which we believe is going to be a remarkable time for our customers and partners.
Our special greetings go to [...]

Yahoo buys into more tagging

Tuesday, December 13th, 2005

Jeff writes about Yahoo who purchased yet another popular site that uses tagging to describe online items. Their first purchase was Flick’r who let people add tags for photos that can then be used to finding pictures that relate to a subject. This time they buy Del.icio.us that applies tags to social bookmarking. The site [...]

Blogs and advertising

Monday, December 12th, 2005

Advertising and blogs have stirred up some concerns – the advertising may backlash when the blogger posts negative comments on their blog that has the advertising on it. There has been some reports on direct bashing of the advertiser on the blogs. I don’t think it is however appropriate to blame the bloggers for “misbehaving”. [...]

Brands as Social Currency

Thursday, December 8th, 2005

Here’s a piece of reading from Diesel Marketing. What people want from brands is not just assurance of product quality or just limited to their personal brand experience. People want brands because of their values they represent and be part of the cohesion in a group they want to associate with. Brands become a medium [...]