Here is an article by Michael Geist who takes a look at Canadian Record Industry Association’s report on p2p music sharing. Could it be p2p actually works as a word of mouth marketing tool for music? People who download illegal copies of music are the same people who end up buying the actual CDs.
CRIA’s own [...]

Joseph Jaffe shares a presentation he gave at Boston Ad Club Symposium which I feel is relevant reading for anyone in the business of advertising and marketing. Check out David Weinberger’s notes as well. For those who work in media that gets their income from advertising this is even more relevant. As the 30 second [...]

Red Tail Media will create new participatory cross-media formats together with leading broadcasting and digital media on the finnish market. These formats allow MTV3 and SubTV viewers build online identity, interact and participate with friends, broadcast and online content and the brands.

Danah Boyd’s study Identity Production in a Networked Culture: Why Youth Heart MySpace is good reading for anyone trying to understand the appeal of the digital communication. What I find interesting here is what the large scale might add to niches and subcultures that already exist. More people now have an extended reach and get [...]