The entertainment industry is taking steps towards understanding the value of the online digital media and communities. Recently ABC (owned by Disney) announced the availability of free viewing of their hit shows ‘Lost’ and ‘Desperate Housewives’ starting May 1st. They clearly understand the value of creating media viruses and allowing people to freely express their [...]

Lawrence Lessig has posted a video presentation of his talk at New York Public Library that describes very accurately how the new copyright laws are killing the 21st century creativity before it gets a chance to discover the full potential. For the first time in the history technology is being forced to match the law. [...]

Chevrolet rolled out a marketing campaign where they invited visitors of their web site to create their own ad for their cars. Since shooting actual ads takes a lot of work and skills it was limited to selecting segments of video and music and adding your own text. Perhaps not very surprisingly large portion of [...]