Noka chocolates PR trainwreck
Tuesday, January 2nd, 2007Noka sells extremely expensive chocolate. The brand promise is based on exclusivity and purity of their product. And then this article came out on dallasfood.org questioning their misleading marketing and revealing how these products are actually created. Shortly after it was referred to on Boing Boing and the word-of-mouth quickly stormed on the internet.
It appears [...]
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